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The Guerrilla Marketing Handbook

Usimbo_poster P2-05-2010, 08:24 c 0 comments


The Guerrilla Marketing Handbook
Jay Levinson, Seth Godin
The Guerrilla Marketing Handbook
Mariner Books | 1994 | ISBN: 0395700132 | 396 pages | PDF | 129 Mb


This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.


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